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Advertising Strategist, Sales Development

Company: Comcast Corporation
Location: Southfield
Posted on: May 8, 2024

Job Description:

Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers' audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households.Job SummaryThe Sales Development Account Strategist is an outward, forward thinking partner to Effectv Sales. By partnering with Advertising Account Executives, the Account Strategist will help determine the appropriate advertising strategy, value proposition, and solution to solve the client's needs/objectives/goals through our Linear TV & Streaming (Multi-screen) product offerings. This position will be located in Southfield Michigan and requires 4 in person office days/ week.Job DescriptionCore Responsibilities

  • Partners directly with Sales Account Executives to strategize optimal solutions for Advertisers.
  • Oversees the kickoff and development of an advertiser's initial campaign strategy, including attending/conducting a discovery session with sales, building/designing a custom strategic solution and evaluates the performance of campaigns to optimize and identify upsell opportunities.
  • Demonstrates a very strong ability to lead multiple strategies/projects at once and delegate several tasks to individuals within the team to eventually bring together a cohesive impactful narrative.
  • Demonstrates an understanding of and an ability to speak to multiple Centers of Excellence within the organization tied to media strategy, creative, marketing sponsorships, data, attribution and audiences across our portfolio of solutions.
  • Develops discovery questions to determine the client's goals/value propositions. Conducts proactive industry trend analysis (Researching market competition, etc)
  • Accompanies Account Executives and participates in client-facing sales presentations/pitches and offers subject matter expertise, insights, and opinions.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work overtime as necessary.
  • Other duties and responsibilities as assigned.Employees at all levels are expected to:
    • Understand our Operating Principles; make them the guidelines for how you do your job.
    • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
    • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
    • Win as a team - make big things happen by working together and being open to new ideas.
    • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
    • Drive results and growth.
    • Respect and promote inclusion & diversity.
    • Do what's right for each other, our customers, investors and our communities.Disclaimer:
      • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
        Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.EducationBachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Relevant Work Experience5-7 Years

Keywords: Comcast Corporation, Southfield , Advertising Strategist, Sales Development, Other , Southfield, Michigan

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