Senior Business Systems Analyst

Company: Epsilon
Location: Southfield
Posted on: October 9, 2021

Job Description:

Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Job Description

About the Opportunity
The Senior Business Systems Analyst will contribute to, produce and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client staff and internal Epsilon technical delivery teams. The Business Systems Analyst will work closely with account team leads to ensure accurate and timely delivery of account deliverables, with a focus on defining new campaigns/reports.

Essential Functions

• Support and coordinate the marketing campaign and reporting processes and associated tasks such as requirements, functional specification and other client documentation
• Support and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution as related to marketing campaigns, including campaign tests, waterfall review and user acceptance testing
• Analyzes complex business problems to be solved with automated systems
• Support and coordinate Change Management initiatives
• Support and coordinate Issue Management events from identification through resolution
• Able to assess a situation, receive input from stakeholders, and select a course of action
• Able to clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results)
• Is effective working with local, remote and global team members.
• Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business, its marketing objectives, and internal project teams
• Able to create and update specs/documents, and assess completeness of requirements information received
• Able to properly interpret customer marketing needs, and translate into understandable written campaign requirements
• May need to demonstrate a strong technical platitude, and understand both business and technical language and ideas
• Strong project management skills

Technical Knowledge

• Solid understanding of Relational Database Management Systems
• Strong in SQL and able to navigate a client database solution to support data analysis and testing
• Working knowledge of campaign management/execution tools (IBM Campaign, Adobe Campaign, etc.) is a plus
• Working knowledge of marketing concepts and end-to-end marketing execution
• Experience with, and understanding of, all phases of the SDLC
• Proficient in the use of Microsoft Word, Excel, PowerPoint, and MS Project

Relevant experience may include some or all of the following:

• Has performed basic BSA tasks within the SDLC process.
• Has supported Change Management and Issue Management.
• Has had experience consulting with external client contacts.
• Has experience working in a service organization.
• Has contributed to or authored client deliverables.
• Has maintained project/account documentation.
• Has created operational, campaign or business reports.
• Has worked with technical staff to design and implement technical solutions.

Experience

• Requires 5 years of related experience
• At this level, postgraduate coursework may be desirable

Education

• Associate’s or Bachelor’s degree preferred

Qualifications

Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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Keywords: Epsilon, Southfield , Senior Business Systems Analyst, Other , Southfield, Michigan