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Social Strategist

Company: Doner
Location: southfield
Posted on: May 3, 2021

Job Description:

The Qualities We Seek

The person we're looking for will:

* Have 5-7 years in marketing communications and 3-5 in the space of social/content strategy development * Have experience developing and managing content strategies, including: * Assembling social audits of our own brands as well as the competitive set * Crafting target personas and customers journeys * Developing social narratives including voice, tone and feel * Constructing a social media playbook with guidelines for brand engagement * Inspiring content development and consumer engagement (experiential, promotional) beyond the boundaries of social media

* Be resourceful about how to capture and integrate disparate data points into one strategically actionable picture. * Have a viewpoint and vocabulary that reflects the modern marketing landscape. * Be the media thought leader who makes us smarter and our campaigns more impactful. * Be a catalyst and an instigator, but also a collaborator. * Be a good "storyteller" with strong writing and presentation abilities.

Other Details about the Position

* Reports to SVP, Social Strategy. * Includes existing client business as well as pursuit of new business. We are an agency that's very aggressive in pursuing new business. * Involves close collaboration with Brand Planners and Creatives in campaign development & execution. * Occasionally will entail working with planners & buyers from our sibling media agency, ASSEMBLY.

EOE

Keywords: Doner, Southfield , Social Strategist, Other , southfield, Michigan

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