Web Content Coordinator
Company: SME
Location: Southfield
Posted on: May 6, 2022
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Job Description:
SME seeks a Web Content Coordinator to join their team. Web
Content Coordinators oversee the layout, visual look, and overall
content of a website. They must understand the demographics and
characteristics of a website's users and develop material that
appeals to them.
Web content coordinators develop, write, and edit Web pages using
computer script languages such as Hyper Text Markup Language (HTML)
and JavaScript. They are in charge of the overall visual look of a
website, including images, videos, and other digital media. They
may use software such as Dreamweaver, Photoshop, and
Illustrator.
Web content coordinators analyze and test all links and content to
ensure that information is accurate, accessible, and user-friendly.
They must also make sure the website is compatible with all
Internet browsers and mobile devices. If any issues are found
through testing or user feedback, they must find solutions.
Technology is constantly evolving; therefore, Web content
coordinators must keep up with current programming and
technological trends. Reading books, magazines, and journals;
attending conferences; participating in workshops; and completing
continuing education coursework are some ways that these
professionals can stay informed.
MAJOR FUNCTIONS:
Experience using Content Management Systems
Ensure all top product/brand/category/landing pages contain
relevant, useful, engaging information consistent with corporate
strategy to improve reader value and interest, contributing to
greater sales conversion
Experience using digital and email marketing tools
Experience creating web pages for campaign (microsites, landing
pages)
Create, implement, and manage Homepage and landing pages and
content that facilitates customer navigation and ensures Search
Engine Optimization
Knowledge of HTML and other coding languages
Knowledge and understanding of Search logic and concepts
Understand, administer, and maintain site search logic by
optimizing keywords and product/brand/category copy to ensure that
on-site and general web searches yield consistent, logical,
intuitive results
Utilize external search-related resources (vendors, partners) to
promote both on-site and general web search engine rankings
Proficiency using CMS platforms
Proficient in MS Word, Excel
Work quickly and efficiently in self-directed, deadline-driven
environment
MINIMUM EDUCATION, SKILLS AND EXPERIENCE REQUIREMENTS:
Certification or Associates Degree in Marketing, Communications,
Business, Information Technologies or similar field or equivalent
experience
3-4 years of relevant web content experience
Comprehension and facility in all aspects of web-related
activities, including html, CSS, image creation and manipulation,
JavaScript, content management systems, and search engine
optimization
Strong verbal and written communication skills
Basic understanding of site search software and logic and content
management systems
Strong project management and organization skills with ability to
multi-task and follow-up.
Able to use applications at a proficient level, including word
processing, database management, spreadsheet creation
Must be a self-starter, be extremely detail-oriented, and able to
adhere to tight deadlines
WORKING CONDITIONS:
Normal office environment
Regular, in-person attendance required
Primary office location: Southfield, MI
Candidates are encouraged to apply at www.sme.org/careers
About SME
SME connects manufacturing professionals, academia and communities,
sharing knowledge and resources to build inspired, educated and
prosperous manufacturers and enterprises. With more than 85 years
of experience and expertise in events, media, membership, training
and development, and also through an education foundation, SME is
committed to promoting manufacturing technology, developing a
skilled workforce and attracting future generations to advanced
manufacturing. Learn more at sme.org, follow @SME_MFG on Twitter or
facebook.com/SMEmfg.
Keywords: SME, Southfield , Web Content Coordinator, IT / Software / Systems , Southfield, Michigan
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