Web Content Coordinator

Company: SME
Location: Southfield
Posted on: May 6, 2022

Job Description:

SME seeks a Web Content Coordinator to join their team. Web Content Coordinators oversee the layout, visual look, and overall content of a website. They must understand the demographics and characteristics of a website's users and develop material that appeals to them.

Web content coordinators develop, write, and edit Web pages using computer script languages such as Hyper Text Markup Language (HTML) and JavaScript. They are in charge of the overall visual look of a website, including images, videos, and other digital media. They may use software such as Dreamweaver, Photoshop, and Illustrator.

Web content coordinators analyze and test all links and content to ensure that information is accurate, accessible, and user-friendly. They must also make sure the website is compatible with all Internet browsers and mobile devices. If any issues are found through testing or user feedback, they must find solutions.

Technology is constantly evolving; therefore, Web content coordinators must keep up with current programming and technological trends. Reading books, magazines, and journals; attending conferences; participating in workshops; and completing continuing education coursework are some ways that these professionals can stay informed.

MAJOR FUNCTIONS:

Experience using Content Management Systems
Ensure all top product/brand/category/landing pages contain relevant, useful, engaging information consistent with corporate strategy to improve reader value and interest, contributing to greater sales conversion

Experience using digital and email marketing tools
Experience creating web pages for campaign (microsites, landing pages)
Create, implement, and manage Homepage and landing pages and content that facilitates customer navigation and ensures Search Engine Optimization

Knowledge of HTML and other coding languages
Knowledge and understanding of Search logic and concepts
Understand, administer, and maintain site search logic by optimizing keywords and product/brand/category copy to ensure that on-site and general web searches yield consistent, logical, intuitive results
Utilize external search-related resources (vendors, partners) to promote both on-site and general web search engine rankings

Proficiency using CMS platforms
Proficient in MS Word, Excel
Work quickly and efficiently in self-directed, deadline-driven environment



MINIMUM EDUCATION, SKILLS AND EXPERIENCE REQUIREMENTS:

Certification or Associates Degree in Marketing, Communications, Business, Information Technologies or similar field or equivalent experience
3-4 years of relevant web content experience
Comprehension and facility in all aspects of web-related activities, including html, CSS, image creation and manipulation, JavaScript, content management systems, and search engine optimization
Strong verbal and written communication skills
Basic understanding of site search software and logic and content management systems
Strong project management and organization skills with ability to multi-task and follow-up.
Able to use applications at a proficient level, including word processing, database management, spreadsheet creation
Must be a self-starter, be extremely detail-oriented, and able to adhere to tight deadlines



WORKING CONDITIONS:

Normal office environment
Regular, in-person attendance required
Primary office location: Southfield, MI


Candidates are encouraged to apply at www.sme.org/careers

About SME

SME connects manufacturing professionals, academia and communities, sharing knowledge and resources to build inspired, educated and prosperous manufacturers and enterprises. With more than 85 years of experience and expertise in events, media, membership, training and development, and also through an education foundation, SME is committed to promoting manufacturing technology, developing a skilled workforce and attracting future generations to advanced manufacturing. Learn more at sme.org, follow @SME_MFG on Twitter or facebook.com/SMEmfg.

Keywords: SME, Southfield , Web Content Coordinator, IT / Software / Systems , Southfield, Michigan