Senior Manager, Digital Investment
Company: Dentsu Aegis Network
Posted on: August 2, 2022
Dentsu's integrated network of agencies is purpose-built to help
clients navigate, progress and succeed in a world of change. To
champion meaningful progress with and for our clients, we are
organized in a way that puts our clients and their customers at the
center of everything that we do. Our connected tools, products and
capabilities are focused on delivering human-centric, integrated
solutions -- bringing together all of the creativity, media and CXM
expertise of our network in service of both growth & good.
We are champions for meaningful progress and we aim to be a force
for good-for our people, for our clients, for the industry and for
our society. We keep our people at the center, creating space for
growth, understanding and learning so they can succeed. We embed
diversity, in our mindset, in our solutions and in our teams to
empower an inclusive, equitable and culturally fluent environment.
Building this culture within our teams makes us better
collaborators with each other and with our clients, driving better
outcomes for all.
The Digital Media Specialist will focus on the strategy, creation,
execution, monitoring, reporting, and optimization of auction-based
media plans (Programmatic, Paid Search, Paid Social). You will work
with the GM Global Media Operations Team, while supporting multiple
brands within General Motors. You will be a thoughtful team player
who is, loves data, and strategic planning programs. You will
report to our EVP, Global Director.
* Build relationships with all clients while immersing yourself in
their business, understanding their goals, business models, and
* Develop media strategy across important channels including
programmatic display, Paid Search, and Paid Social.
* Manage tactical plan development, recommendation building, and
activation across their respective channels.
* Lead strategic planning programs including budget and channel
allocation, and audience development.
* Learn and develop knowledge base of the media landscape to
support Programmatic, Paid Search, and Paid Social
* Manage all campaign execution (set-up, build, optimization)
within platforms, calculate and manage bids, budget pacing, win
rates and delivery
* Stay up to date with digital trends and technology, providing
POVs and analyses and serve as a media contact for business
* Work with campaign partners to develop a buying strategy for each
campaign, including ad formats, user targeting, SSP's, bid
* Troubleshoot campaign performance and delivery, using data
insights to create and replicate performance and testing
* Coordinate and develop audience segmentation strategy
* 4+ years of experience in media strategy/planning experience in
Programmatic, Paid Search, and/or Paid Social
* Experience within Ad Serving and Paid Search, Social, and
Programmatic Buying platforms
* Ad Operations experience, such as naming taxonomy, tag
application, and trafficking
* Previous client management or client facing experience
* Experience managing and forecasting budgets and billing;
* Comprehensive healthcare plans
* Flexible Time Off (Unlimited PTO)
* Paid Maternity and Paternity leave
The anticipated salary range for this position is $68,000 -
$106,000 annually. Salary is based on a wide range of factors that
include relevant experience, knowledge, skills, other job-related
qualifications, and geography. A range of medical, dental, vision,
401(k) matching, paid time off, and/or other benefits also are
available. For more information regarding dentsu benefits, please
Part of dentsu, dentsu international helps clients to win, keep and
grow their best customers and achieve meaningful progress for their
businesses. With best-in-class services and solutions in media,
CXM, and creative, dentsu international operates in over 145
markets worldwide with more than 46,000 dedicated specialists.
Follow us on social @dentsuUSA. Applicants from diverse or
underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment
Opportunity and will not discriminate against an applicant or
employee of the Company, on the basis of age, sex, sexual
orientation, race, color, creed, religion, ethnicity, national
origin, alienage or citizenship, disability, marital status,
veteran or military status, genetic information, or any other
legally-recognized protected basis under federal, state or local
laws, regulations or ordinances. Applicants with disabilities may
be entitled to reasonable accommodation under the terms of the
Americans with Disabilities Act and/or certain state or local laws.
A reasonable accommodation is a change in the way things are
normally done that will ensure an equal employment opportunity
without imposing an undue hardship on the Company.
Please contact email@example.com if you need assistance
completing any forms or to otherwise participate in the application
process or to request or discuss an accommodation in connection
with a job at the Company to which you are applying.
Keywords: Dentsu Aegis Network, Southfield , Senior Manager, Digital Investment, Executive , Southfield, Michigan
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