Senior Manager, Strategy & Insights
Posted on: January 7, 2021
Merkle is a leading data-driven, technology-enabled, global
performance marketing agency that specializes in the delivery of
unique, personalized customer experiences across platforms and
devices. For more than 30 years, Fortune 1000 companies and leading
nonprofit organizations have partnered with Merkle to maximize the
value of their customer portfolios. The agency's heritage in data,
technology, and analytics forms the foundation for its unmatched
skills in understanding consumer insights that drive people-based
marketing strategies. Its combined strengths in performance media,
customer experience, customer relationship management, loyalty, and
enterprise marketing technology drive improved marketing results
and competitive advantage. With 9,600+ employees, Merkle is
headquartered in Columbia, Maryland, with 50+ additional offices
throughout the US, EMEA, and APAC. In 2016, the agency joined the
Dentsu Aegis Network. For more information, contact Merkle at
1-877-9-Merkle or visit www.merkleinc.com.
Our Strategy & Insights group consults with our clients and the
corresponding Merkle account teams to plan promotion marketing
strategies and concepts, analyze and measure the effectiveness of
programs (ROI, sales, and web metric analysis), provide marketing
support and strategy to program executions, and develop industry
Collaborate with the Client Development teams to coordinate
ideation process, develop concepts and write campaign
Coordinate the concept and ideation process.
Coordinate and facilitate scoping meetings, acting as a promotions
Analyze existing programs, develop insights and recommendations for
program improvement, developing ROI analyses, and forecast program
Perform industry research and create resource materials for
- Bachelor's Degree
4-6 years of prior marketing experience.
Prior experience in with promotions or brand marketing.
A solid understanding of marketing principals is required.
Excellent, interpersonal, organizational and planning skills.
Experience in Excel and basic forecasting.
Able to develop compelling presentations and possess strong
Display strong abilities to show attention to detail
Merkle fosters a diverse environment that encourages original
thinking about our business and empowers us to communicate with a
global world of customers. We embrace differences of opinion and
diversity of thought as they help us challenge and refine our
solutions. Merkle, as a best-in-class marketing agency, welcomes
big ideas, and believes they can come from anywhere.
Perks & Benefits
Merkle offers a flexible vacation policy, retirement benefits, paid
sick leave, generous health, dental and vision insurance options,
parental leave, adoption benefits, and more. We recognize
high-performers and provide long-term growth opportunities. We hope
you'll join us!
All your information will be kept confidential according to EEO
FLSA Status: Exempt
Our Culture: Merkle's energy and personality lives through
everything we say and do. Learn all about what defines our people
and our vibe.
Students & Recent Graduates: Start your career at Merkle and get on
the path to success.
Experienced Hires: Leverage your expertise, challenge the status
quo and grow your career at Merkle.
Keywords: Merkle, Southfield , Senior Manager, Strategy & Insights, Executive , Southfield, Michigan
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