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Social Media Manager

Company: Park West Gallery
Location: Southfield
Posted on: February 13, 2020

Job Description:

As the world's largest art dealer, Park West Gallery has brought the experience of collecting fine art to more than 2 million collectors around the world since 1969, through art auctions and art sales on over 85 cruise ships and in major cities around the world. Our mission is to create an entertaining, educational and welcoming environment that ignites a passion for the arts and offers an incomparable collecting experience.Park West is seeking a Social Media Manager who will formulate our Social Media strategy and will be accountable for overall management and leadership of all Park West's social channels (Facebook, Instagram, YouTube, Pinterest, Twitter, etc). This role reports to the Chief Marketing Officer and will be located in Southfield, Michigan.----Essential Responsibilities:-- Set the strategy and lead the implementation of an annual social media plan to guide the prioritization, development, and execution of ongoing social initiatives to drive new followers, brand awareness, engagement, and sales.---- Establish clear social media goals across all platforms and consistently analyze and track KPIs and benchmarks.-- Collaborate closely with creative and content teams to consistently develop relevant and engaging content.---- Plan, test, execute, and analyze all paid social media ad campaigns-- Partner with client support in resolving support issues in a timely manner-- Aggressively test new ideas, ad formats, best practices, and beta products across all social channels-- Plan and manage the social media ad budgetQualifications/Requirements:-- Minimum 3 years managing end-to-end social media channels including a paid ad budget of at least $1M/annually-- Bachelor's degree in marketing, advertising, or business preferred.---- Experience building, running, and analyzing ad campaigns on YouTube, Facebook, Instagram, and Pinterest.------ Proven track record for setting social media strategy and working across teams to achieve results-- Experience running A/B tests utilizing industry best practice ideas-- Excellent written and verbal communication skills-- Excellent analytical skills to understand, improve, and optimize social media performanceDesired Characteristics:-- 4+ years experience in combined social media and digital marketing-- Ability to lead change and achieve results working across teams-- Functional experience in at least one key social media management platform (hootsuite, sprout, buffer, etc)-- Ability to adapt to changing priorities based on organizational needs-- In-depth knowledge and ongoing learning of social media best practices----Willingness to test, fail and learn-- Innovative thought leader in social media marketing.--Eat, sleep, and breathe social media.--This is an outstanding full-time position with excellentbenefits including health Insurance and 401(k).Send resume and cover letter. No phone calls, please.

Keywords: Park West Gallery, Southfield , Social Media Manager, Executive , Southfield, Michigan

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