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Marketing Analyst

Company: 24G
Location: Southfield
Posted on: November 11, 2019

Job Description:

Job Description

24G Marketing Services, part of the 24G Agency based outside of Detroit, is seeking an experienced and energetic Digital Marketing Analyst who is self-motivated and has a passion for marketing, advertising, data and campaign management. This role will expose you to Amazon's Self-Service Performance Advertising Platform via Amazon Marketing Services (AMS). As Amazon continuously enhances their advertising platform, you will learn the levers that drive Amazon sales growth while helping ensure our team is up to speed on all the latest updates. You will be responsible for day-to-day creation, oversight and management of Pay Per Click (PPC) advertisements, SEM, as well as campaign performance reporting. You will work directly with multiple clients to manage and optimize their marketing budgets driving traffic, conversion, and sales.

If you have experience managing campaigns and projects that deliver and surpass company business goals & expectations, let's talk!
What You'll Do (Hands-On Training Provided)

  • Manage aspects of Pay Per Click Amazon Marketing Services (AMS) campaigns for multiple brands.
  • Campaign Keyword Analysis, including complete negative keyword selection and implementation into campaigns.
  • Ongoing ad copy analysis and A/B Testing.
  • Choose the right cost per click (CPC) based on market competition and strategic bid management to optimize our budget and reduce unnecessary costs.
  • Advanced tracking leveraging AMS reporting, working cross-functionally w/development teams to invent and simplify reporting processes.
  • Create dashboards and report out on campaign effectiveness.
  • Leverage CRMs, Google Analytics and other technology.
  • Collaborate cross-functionally w/ internal creative staff & lead graphic or video executions for clients.
    Job Requirements
    In Addition To Experience In The Tasks Above, Here's a Few More Things We Need From You:
    • Bachelor's degree in Marketing, Business, Communications, Computer Science, or related field.
    • 1-3+ years of experience.
    • Examples of optimization projects or campaigns that you have been a part of and how you contributed to improved results.
    • Must clearly demonstrate historical success with campaign management and/or data analysis in measurable results.
    • Experience with Excel. At a minimum, be comfortable executing V-look ups, pivot tables and creating dashboards and reports.
    • Experience working with CRMs.
    • Willingness to learn our core target audience and target ad copy accordingly.
    • Demonstrate a desire to keep current and innovate with the latest developments in the PPC/SEO environment.
      NICE TO HAVES Experience with Amazon Marketing Services, Vendor Management and Seller Management. Experience with Google AdWords and Analytics. Google AdWords and/or Google Analytics Certifications are a plus.
      You'll have an opportunity to craft data solutions and software for some of the top Fortune 100 companies like Volkswagen, FCA, Nike, etc. You could also work on creating live experiences for iconic brands such as Chevy, Twitter, Spotify, at some of the world's biggest events like: SXSW, Consumer Electronic Show, Super Bowl, NCAA Final Four, and more. Or, you could work with our growing team dedicated to Amazon Marketing Services that helps create marketing solutions for brands like Penguin Books or Skullcandy.
      Oh, and yes, we do work out of a rehabbed Bowling Alley in the Northern Detroit suburb of Troy, Michigan. Here's a recent news segment on our company from the local Detroit NBC affiliate:

      On top of all of this, you will have access to all of the following perks (just to list a few):
      • Casual Dress
      • Free Drinks and Coffee
      • Free Onsite Bowling
      • Open environment optimal for cross departmental collaboration
      • Dog friendly - Bring your pet to the office
      • Blue Cross Blue Shield Medical
      • Metlife Dental and Vision
      • Captrust 401(k)
      • Competitive PTO time
      • Lunch catered daily

Keywords: 24G, Southfield , Marketing Analyst, Advertising , Southfield, Michigan

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