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Brand Marketing Coordinator

Company: Great Expressions Dental Centers
Location: Southfield
Posted on: July 13, 2019

Job Description:

Overview The Brand Marketing Coordinator is a highly motivated, creative individual with experience and passion for connecting with current and future patients. Key responsibilities will be in the social management, SEO optimization, field marketing liaison, and general marketing support. Reporting to the Director of Brand Experience, he/she will have the opportunity to work with the CRM Manager, Director of Analytics, and Creative Designer to assist in new projects/opportunities, including the opportunity to work within the Salesforce Marketing Cloud platform. The Brand Marketing Coordinator will be expected to assist in all marketing efforts as needed, working with the Marketing team to elevate the Great Expressions' brand. When you join our team, you benefit in many ways: - Exciting Team Environment - Competitive Pay and Bonus Potential - Healthcare Benefits - Medical, Dental, and Vision coverage offered - Accident Coverage - Hospital Indemnity Coverage - Paid Holidays and Vacation Time (8 paid holidays plus 1-2 week(s) vacation time) - Company Paid Uniforms - 401k, Life Insurance, Short and Long Term Disability plans - ID theft protection - Opportunity for Career Advancement/Recognition and Growth with a Rapidly Growing Company - Tuition Reimbursement - Power of One Rewards - Convenient New Hire Orientation for all team members - Pet Insurance For more information, please contact ******************************** Responsibilities - Field Marketing Contact - Primary point of contact for all incoming field marketing requests. Working closely with the Director of Brand Experience, he/she will provide marketing recommendations and support as needed. - Complete and manage the development of the MarketingHub, a digital marketing site that provides turnkey marketing content, collateral, and more to offices. - Provide Operations with weekly team Marketing updates for field communication - SEO Optimization using MozLocal - Update all listings, ensuring SEO best practices implemented. - Remove all dated/duplicate listings - Social Management - Stand-up all office Facebook channels - Partner with agency to manage social channels - Opportunity to guide, manage, develop and deploy Facebook, Twitter, LinkedIn content - CRM Support - With training, ability to deploy simple patient communications (office requests, one-off communications, etc. through Mail Chimp. - Ability to pull and load simple audience segments - Work with Creative Designer to load creative - Deploy and provide high-level metrics - Further Opportunities (TBD) Job Requirements Education & Experience: - Bachelor's Degree in Marketing, Communications, Journalism, other related field. - Experience in managing multiple projects requiring cross-functional/team collaboration. - Experience with content creation a plus, even if not professionally. Knowledge, Skills & Abilities: - Ability to take direction, absorb information quickly, and exhibit critical thinking and problem solving. - Exhibits collaborative, problem-solving qualities with attention-to-detail. - Demonstrates knowledge of social media strategic and content management with focus on LinkedIn, Facebook, and Twitter. - With instruction, ability to manage, monitor, and update multi-location site citation to ensure data reflects SEO best practices. - Skilled in MS Office. Adobe InDesign or Photoshop a plus. - Skilled in copywriting a plus. Apply on Company Website Job ID: 16528 For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more. Great Expressions Dental Centers Choosing a neighbourhood dental office is an important decision. Great Expressions Dental Centers has been a leader in providing preventative dental care, orthodontics, surgery, and cosmetic dentistry to the communities we serve. We are consistently recognized for our contributions to improving oral health care through quality and safety initiatives, affordable dental care services, patient convenience and more. Contact Info - Southfield, MI

Keywords: Great Expressions Dental Centers, Southfield , Brand Marketing Coordinator, Advertising , Southfield, Michigan

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