Marketing Analyst

Company: Nexcess
Location: Southfield
Posted on: May 26, 2023

Job Description:

Are you looking for a permanent full-time role creating compelling marketing strategy with an exceptional team?Nexcess helps small businesses build and grow online. We deliver technology, services and support for thriving businesses and nonprofits running mission-critical websites, eCommerce stores and applications. We're also passionate about serving the communities of designers, developers and agencies who create for businesses around the world. We do so by delivering high performance, modern and innovative software and services. Known for industry-leading customer loyalty, we have earned a A+ Better Business rating and recognition as a 12 time Inc 5000 winner. We continue to accelerate our leadership position in Managed Hosting, Digital Commerce and WordPress.We are currently looking for an experienced Marketing Analyst with Google Analytics experience to join our team.The Marketing Analyst is responsible for researching, reporting, and analyzing data within the Marketing funnel to improve media strategies and grow leads and sales. The role will be responsible for providing reporting, insight and analysis of performance across multiple digital channels for our two brands. This position requires strong analytical, organizational, and communications skills. The ideal candidate is curious, attentive and adaptable; capable of both executing data analysis and presenting their findings in consumable power point storiesThis is a permanent full-time position with a salary range of $80K - $100K. The position is ideally a hybrid role spending at least some time in our Atlanta. GA office, though we would consider permanently remote for the right candidate.As a Marketing Analyst you would:Perform short, medium, and long-term reporting of marketing funnel. The primary responsibility is the delivery of informative and accurate reporting on performance metrics, identifying performance to target, progress towards goals and areas of improvementGenerate weekly and monthly reporting for all major metrics and key initiatives, identifying and and researching KPIs and Operating Metrics that are out of trend. Provides analysis that can drive outcomesRepresent and communicate outcomes and data-driven analysis to various departments and senior management in consumable presentations with storylinesUse the ROAS model to provide insights into product and channel performance with analysis that can drive outcomesSupport the development of measurement plans and KPI reporting based on set marketing objectives linked to key campaigns and always-on digital marketing tactics, including setting ROI targetsMonitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goalsAnalyze traffic and channel trends in Google Analytics/BI to identify and troubleshoot tracking issues or other causes for conflicting dataAssist in project groups to answer emerging organization questions requiring in-depth analyticsSeek out improvements in our internal reporting and performance monitoring to drive more accuracy, better insights, or more streamlined processesAssist in designing, executing, and reporting on tests of digital marketing efficiency at the channel, ad type, platform and tactic levelsUse Google Analytics and Hubspot/Pardot to provide insights into prospect journeyProvide ad hoc analysis as neededThe ideal Marketing Analyst candidate has:BA or BS, or equivalent work experience and passion, ideally in digital marketing5+ years of related analytics experienceStrong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis, other analytical tool familiarity a plus (SQL, SAS, BI Tools, etc.)Experience with web analytics software and data visualization tools (e.g., mastery of Google Analytics, and experience with advertising platforms like Facebook, LinkedIn, and Twitter.)Experience with Google AnalyticsExperience in understanding, representing, and communicating data-driven analysis to various departments and senior management. Proficiency in PowerPoint and visual presentation of data and data insightsExperience analyzing and reporting on all Marketing channelsA Self-Starter Personality: Proven track record of being able to work independently and proactively engage with business stakeholders with minimal direction.Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writingThe ability to interact well with cross-functional teamBonus Points For:Experience with digital marketing analytics and tools, such as Google Analytics, Appsflyer, Salesforce and/or othersGoogle Analytics certificationWe Offer:100% Employer paid Benefits options - Medical, Dental, Vision, PrescriptionTraditional and Roth 401k with company matchingA collaborative team cultureConsistent/set work hoursChallenging non-redundant daily dutiesA voice in how things get doneAccess to ongoing trainingDisclaimer:This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains "at will".Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.#LI-Hybrid #MAPPS

Keywords: Nexcess, Southfield , Marketing Analyst, Advertising , Southfield, Michigan