Marketing Specialist
Company: Marelli
Location: Southfield
Posted on: August 2, 2022
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Job Description:
BRIEF DESCRIPTION: The marketing specialist will be responsible
for supporting marketing events and direct-to-customer marketing
activities. EDUCATION AND EXPERIENCE: Approximately 2-5 years'
experience in the field Bachelor's degree required in business,
marketing, advertising, communications or similar RESPONSIBILITIES:
- Support marketing event planning, both local and regional (CES,
OEM Technology Days, Grand Openings, Technology Conferences) this
includes managing logistics with external vendors, parts and
display management, signage, customer communications, giveaways,
promotion, etc. - Responsible for onsite product showcase in
Southfield, MI, keeping physical and digital content up to date -
Assist with brand awareness activities such as sponsorships, award
applications, advertising campaigns - Assist with
direct-to-customer marketing activities such as focused webinars,
newsletters, case studies, etc. - Manage online store as main point
of contact with supplier, strategize on how to increase adoption
and usage, conduct employee surveys, incorporate feedback to
improve user experience - Contribute to regional quarterly
newsletter through commercial storytelling - Support marketing
material development as needed (presentations, brochures, videos) -
Utilize marketing communications tools (Salesforce, Pardot) for
event planning and direct-to-customer marketing activities -
ensuring contact information is complete and up to date DESIRED
SKILLS: - Excellent written and verbal communication skills -
Self-starter, ready to hit the ground running and willing to learn
- Experience in event planning is preferred - Ability to conduct
oneself professionally with executives, earning respect and trust -
Experience in (or interest in) the automotive industry and
technology is highly desired - Ability to multi-task and work well
under pressure - Highly organized and meticulous attention to
detail - Ability to work in a complex, highly technical global
environment - Fluency in Microsoft Office Suite (Word, Excel,
PowerPoint) familiar with sales and marketing tools (Salesforce,
Pardot, Adobe Creative Cloud)
Keywords: Marelli, Southfield , Marketing Specialist, Advertising , Southfield, Michigan
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