Marketing Specialist

Company: Marelli
Location: Southfield
Posted on: August 2, 2022

Job Description:

BRIEF DESCRIPTION: The marketing specialist will be responsible for supporting marketing events and direct-to-customer marketing activities. EDUCATION AND EXPERIENCE: Approximately 2-5 years' experience in the field Bachelor's degree required in business, marketing, advertising, communications or similar RESPONSIBILITIES: - Support marketing event planning, both local and regional (CES, OEM Technology Days, Grand Openings, Technology Conferences) this includes managing logistics with external vendors, parts and display management, signage, customer communications, giveaways, promotion, etc. - Responsible for onsite product showcase in Southfield, MI, keeping physical and digital content up to date - Assist with brand awareness activities such as sponsorships, award applications, advertising campaigns - Assist with direct-to-customer marketing activities such as focused webinars, newsletters, case studies, etc. - Manage online store as main point of contact with supplier, strategize on how to increase adoption and usage, conduct employee surveys, incorporate feedback to improve user experience - Contribute to regional quarterly newsletter through commercial storytelling - Support marketing material development as needed (presentations, brochures, videos) - Utilize marketing communications tools (Salesforce, Pardot) for event planning and direct-to-customer marketing activities - ensuring contact information is complete and up to date DESIRED SKILLS: - Excellent written and verbal communication skills - Self-starter, ready to hit the ground running and willing to learn - Experience in event planning is preferred - Ability to conduct oneself professionally with executives, earning respect and trust - Experience in (or interest in) the automotive industry and technology is highly desired - Ability to multi-task and work well under pressure - Highly organized and meticulous attention to detail - Ability to work in a complex, highly technical global environment - Fluency in Microsoft Office Suite (Word, Excel, PowerPoint) familiar with sales and marketing tools (Salesforce, Pardot, Adobe Creative Cloud)

Keywords: Marelli, Southfield , Marketing Specialist, Advertising , Southfield, Michigan