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Marketing Coordinator

Company: Experis
Location: Southfield
Posted on: May 8, 2022

Job Description:

As our Marketing Coordinator, you will own day-to-day program management for our integrated marketing campaigns helping craft campaign plans and then executing on them with precision, care, and a certain panache. You'll work with a team of talented marketers and revenue-minded folks to generate new leads, reignite existing prospects, and expand existing accounts.The ideal candidate has experience with multi-channel marketing and excitement about experimentation, iteration, and driving growth. Lightbend provides highly technical solutions so you will need to have experience, or demonstrate ability to understand Enterprise technology solutions.The role will report to our VP of Marketing and the package includes a competitive base salary, bonus and full benefits. Lightbend is a virtual employer (even post COVID). This is an excellent position for candidates that are looking for a breadth of experience in the Marketing function and to grow their skills as a marketer. Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. Lightbend encourages you to break that statistic and to apply. No one ever meets 100% of the qualifications. We look forward to your application. Responsibilities Successful execution of marketing campaigns to generate high quality leads for Sales Manage social media channels (Twitter, Facebook, LinkedIn) to promote our culture, ideas, capabilities, thought leadership, products and successes Own digital advertising including relationships with publications, ad development management, deliverables, deadlines and campaign analysis and future recommendations. Ability to develop ad content, or desire to learn, a plus. Ownership of monthly Lightbend newsletter including content gathering, working with the digital team on development, proofreading, execution and monthly analysis. Create and optimize email nurture campaigns and batch emails. Maintain an email calendar and socialize it across the organization. Provide analysis and reporting on key marketing metrics to ensure campaigns and content programming meet business goals Help plan and manage events and webinars by identifying, coordinating and assembling requirements and schedules Be a student of demand generation and test new approaches Identify opportunities and solutions to streamline and/or automate processes Requirements Digitally savvy: You are excited by digital marketing, understand and have experience of digital channels such as paid search, social media, remarketing, and display. Salesforce knowledge, including Pardot, is a plus! Data-driven: You have good analytical skills and experience using data to drive actionable insights and decision-making. Youre always thinking of the next marketing experiment to try, and you know how to set goals and quantify your performance against them. Organized and deadline-driven: With so much going on, youll take ownership for getting campaigns, the newsletter and other initiatives out the door, on time and up to snuff. A team player: This role will collaborate across many teams. You enjoy collaborating to bring a project to life. Experience: 3+ years' in-house or agency working with or for Enterprise IT. What We Offer Lightbend is a welcoming, transparent, and highly distributed company dedicated to creating high-performance systems that bring success to all who use them. With a strong focus on work-life balance, our company offers a fast-paced, collaborative environment mixed with challenging and engaging work. This combination has attracted and retained some of the brightest minds in our technology communities. Lightbend is an Equal Opportunity Employer Powered by JazzHR NEMyFCSqkoby Jobble

Keywords: Experis, Southfield , Marketing Coordinator, Advertising , Southfield, Michigan

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