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Marketing Specialist

Company: GreenPath Financial Wellness
Location: Southfield
Posted on: January 14, 2020

Job Description:

Are you a talented writer? Do you prefer independence in your work? Do you have a passion for leading and managing multiple Marketing Campaigns?--If yes, read on!About the RoleAs Marketing Specialist (Channel Partner), you will be an integral member of the team tasked with implementation of program and campaigns for our partner channel of 500+ Partners. We're looking for a smart, hungry, inbound marketer to build and execute programs designed to increase results for our channel partners, equipping them with the tools they need to be successful.The most important characteristic of our Marketing team is that we are communicators of information - we communicate with business leaders, partners, employees, customers and even people who do not yet know about GreenPath!--We are here to communicate a unified message of who GreenPath is and how we assist clients every day. The Partner Channel Marketer will focus on campaigns and programs specific to our partners such as, Credit Unions and Banks. GreenPath is a place where we work as a team with extreme integrity to provide top-notch quality experiences and services.At the heart of this role is a deep passion and commitment to GreenPath's "Big Hairy Audacious Goal" -- of "Remixing the American Dream so it works for everyone"-- and living the organization's core values of integrity, teamwork and quality. GreenPath serves individuals directly, empowering strong financial decisions with high quality tools, resources and information.--GreenPath Financial Wellness wholeheartedly believes a strong organization is based on the foundation of diverse groups of team members. We believe deeply in employees not only bringing their whole selves to work each day, but also feeling comfortable being their authentic self. We encourage people from each and every background and walk of life to apply for opportunities in which they are passionate about and meet the qualifications.We Have:--Outstanding opportunities to develop, lead, and oversee Marketing Campaigns geared to our PartnersThe opportunity for you to implement campaigns, create blog posts, newsletters, webinars, etc.A positive, driven team that works at a rapid pace to meet Marketing goals and objectivesAn outstanding environment for you to continually think outside of the box and collaborate with business leaders--You Have:BA/BS degree in Marketing, Journalism, Communications or equivalent work--experienceExperience in marketing, specifically with a focus on credit union partnersProficiency in using HubSpot's email application to segment partner communications, as well as test subject lines and improve delivery, open rates, and click-through rates on important communicationsProficient in SalesforceAbility to think about process and scale above all else to work efficiently and effectively with multiple partners collectively and cohesivelyPrioritization and independenceIn-depth knowledge of the HubSpot Content Optimization System to blog and produce smart CTAs according to visitor lifecycle stageExcellent attention to detail both for line editing copy and consistency in style and tone across our contentYou will be expected to build product pages, optimize the conversion paths on those pages, and use smart calls-to-action to create and test buyer stage-specific CTAsAbility to juggle multiple projects simultaneously and work well under the pressure of deadlines and changing prioritiesThe Day to DayManage all channel marketing communications (Partner Portal, Partner Center, newsletters, webinars, product notifications, etc.)Optimize and experiment to improve key metrics that both our company and channel partners care aboutCreate blog content and other helpful resources to arm our channel partners with everything they need to succeed by partnering with business leaders to understand needsCollaborate with marketing teammates to ensure our channel partners are considered in every program and campaign we runTrack the efficiency of all channel marketing projects, and subsequently measure results with other marketers and sales managers. This includes tight alignment with our channel partners' experience managers internally to ensure consistencyManage and Troubleshoot PRM system and needs of 500+ partnersPRM system metrics reporting, make recommendations for new tactics to improve performance.Maintain Asset Library--Manage, update and support websites by following the Marketing Strategy and Implementing UX design--Support webinars, infographicsServe as marketing lead for Industry Summit, managing all communications and development of promotional materialsThe PerksWhat will you get out of working at GreenPath?--In addition to a competitive compensation and benefits package (medical, vision and dental plans), here are some of the additional perks our employees enjoy:--We all need some--"me time"--every once in a while. All full-time employees receive 19 paid days off during their first year of employment, in addition to 10 company-paid holidays per year. Use it for a fabulous vacation, to play nurse (or patient) at home, or sit on your couch watching DIY marathons on HGTV all day. We don't care - it's--your--time. Enjoy.Saving for--Retirement?--GreenPath employees can start contributing to a 403b right away! We also have a 401(a) Profit Sharing Plan.----After one year of employment we make a monthly contribution to eligible employee's Profit Sharing Account equivalent to 5% of their monthly gross compensation.--Need to--reduce your student loan debt?--GreenPath is a qualified employer under the federal Public Service Loan Forgiveness (PSLF) program, which means that you may be able to have a portion of your federal student loans forgiven after meeting certain eligibility requirements of the PSLF program.Planning on growing your family?--GreenPath offers--paid Maternity and Paternity--benefits.Continuous learners can get their classroom fix in a couple of different ways. GP team members are eligible for up to--$2,500 in tuition reimbursement--per year. In addition, GP team members can attend courses through--Invest in Yourself, an--in-house educational program--offering training classes on a variety of topics ranging from Cash Flow Planning to Microsoft Excel to Stress Management.The Park, our--onsite--caf--, serving breakfast, lunch and (carryout via pre-order) dinner, Monday - Friday. In addition to the standard menu, our chef has created a--Lean Path--menu, for the health conscious among us.Speaking of health conscious, we also have an--onsite gym, offering both cardio and strength training options. Side note: we offer showers facilities onsite so you don't totally alienate your coworkers.Crave the outdoors? Eat lunch or take a break on our--4th--floor sundeck. An excellent way to break up the monotony of the workday and sneak in some Vitamin D.Do you have a--home away from home? GreenPath offers a--Connections Program, where you have the opportunity to work out of many of our field offices in locations such as San Diego, Las Vegas, Denver, and many more.----You can visit another city and not wipe out all of your PTO doing so.----EEOGreenPath Financial Wellness practices the concept of equal employment opportunity with respect to hiring, promotions, transfers, pay, discipline, fringe benefits, and all other terms and conditions of employment. No individual will be discriminated against, and no employment decisions will be made, on the basis of an individual's race, color, national origin, religion, age, gender, gender identity, sexual orientation, protected disability, marital status, familial status, veteran status, height, weight or citizenship.

Keywords: GreenPath Financial Wellness, Southfield , Marketing Specialist, Advertising , Southfield, Michigan

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